3 Things to know about Writing a Blog: Get Hits/Views, Finding Keywords and Using Keywords to Climb the Google Search

Seems like these days everyone is writing a blog. Blogging has made a resurgence as part of the social media tactical plan and should be taken seriously. But is there a right way to write a blog that differs from the ways we learned to write in school?

I did not know this answer so I reached out to Professor Mu Lin who teachings a free online course in Blog writing. So, if I am to become a blogger and get my site to the top of the crawl of the Google search, I am giving it a try myself, beginning with this post.

This post is an attempt to follow his suggestions and share:

  • How to write a blog that gets views
  • How to find the right keywords
  • How to use these keywords in your post

Writing for the web and blogs to get hits/views:

      1. Do’s and Don’ts of Blog Writing:

  • Don’t use big chunks
  • Short Paragraphs
  • Use of lists
  • Select boldface as emphasis
  • Use graphics and images
  • Use links within your post
  • Headline that summarizes that story-self explanatory so the reader can get the point without reading the article
  • Create the story using keywords for SEO(search engine optimization)

      2. Blog Writing Setup:

  • In the first paragraph summarize the keypoints
  • Break the article up into two or three levels of headings(subheadings)
  • Let the headings inform the user
  • Use subheading title for each section that tells the story
  • Bullet lists when possible and appropriate instead of paragraphs
  • Short paragraphs – approximately 4 lines
  • Think “inverted pyramid” style of writing

Screen Shot 2016-04-02 at 2.38.08 PM

Finding Key Words for your Blog:

  1. First, search Google to find companies/organizations that have high rankings
  2. Also look at Google’s suggested searches below the rankings
  3. Search Alexa.com  see what these companies are using as keywords-This site allows you to search popular sites within your blogs subject matter and see what keywords work best.
  4. Come up with a list that best fits your blog

Using Keywords in your Blog:

  1. 5-10 keywords
  2. Place keywords in headline.
  3. Create sub-headlines with keywords as well- split the article into three sections and create sub headings using keywords for each
  4. Place keywords in the first 25 words of your page- 1st paragraph is important
  5. Place keywords in the last 25 words of your post
  6. Bold keywords at least once on a page.

Screen Shot 2016-04-02 at 2.39.50 PM

I tried these ideas, and although the topic of blogging had many sites dedicated to it, the keywords were all very similar.

Here are my keywords from Alexa.com with the search of blogger.com:

Screen Shot 2016-04-02 at 2.12.25 PM

I was able to use three of these words in the title and opening. And I will cover the other two keywords, blogspot and gmail, here at the end of this post.

It was interesting to set up the blog as a template of sorts in order to try these techniques. This is quite a different way of thinking for me so I will have to keep practicing this style to see if it works.

Hope you enjoyed this attempt to use what I learned about writing a blog that will get seen. If you try this, let me know. And if you have any other suggestions, please share.




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