10 Steps to Begin Creating Your Personal Brand

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Personal Branding- YOU are a brand.

Personal branding is the process of managing and optimizing the way that you are presented to others. 

The goal of building your personal brand is not just to get a better job or to grow your company. It’s about finding happiness with your professional life. The decisions you make while creating your personal brand will lead you down the path to a career that brings you joy and enhances your life.

Understand your personal brand:

It’s time to do some soul searching….

  • Know your values- Your values are the things that drive your life. They are at the core of your being and you refer to them when making decisions. What are the things that make you happy? Example: Family, Friends, Community, Education, Ambition.
  • Know your passions- Your passions are the things that you like doing with your time. A passion is something you would do even if you weren’t being paid. These should be both professional and personal. Example: Technology, Travel, Research, Family
  • Determine aspects of your life that have been really rewarding.
  • Know your outstanding skills
  • Think of what you would like to be doing at the end of your career. Make a backwards list to get to the present

 

Once you have an idea of your path, it is time to build!

There are all kinds of technologies to help you start building your brand.

This post will discuss ten ways in which you can start to build your personal brand:

1) Do a Google search of you name, see what comes up.   This is what your perspective employer is doing before they ever meet you, so, make sure they see what you want them to see.

2) Create your brand statement and story…. And come up with a great 160 character elevator pitch about myself that I could use on all of my profiles and author bios.

3) Use your Buckets to create content. Listen-Measure-Refine-Repeat

  • Listen to what your followers are saying
  • Measure how much traffic you get on the subject and format
  • Refine things that are not working
  • Repeat things that are

4) Create Audience Personas: to have a good understanding of who you are trying to reach.

      Include things like:

  • Name
  • Age
  • Gender
  • Job Description
  • Hobbies

Go into extreme detail. Talk about the daily tasks the person does at their job. Talk about they do on the weekends with their family and friends. The more details you can include the easier it will be for you to target this person as you implement your personal brand strategy. Go as far as including a photo of the person. If it’s a real person, find their photo. If it’s not a real person, find a photo online that fits your vision and include it in the profile.

5) Build your HUB: Personal website, blog, Linkedin, Twitter, Facebook, Instagram, Pinterest, Google+ and an EMAIL ADDRESS. Others you might add: Youtube, Tumblr

6) BLOG!

Have a Blog Strategy:

  • Address the questions and solve the problems that your community is asking online. Provide insight into current events. Interview industry influencers.
  • If blogging is uncomfortable, consider Podcast or Video content
  • Use content syndication-share out your blog to each of your social media in a timed way(Hootsuite)
  • Set up IFTTT for cross-posting
  • Always link to your website on your blog posts
  • For every blog post you publish, you can create many updates to share on social media. Take one hour out of your week to create snippets to share for the entire week on your social profiles. Then just add: “to read more” and link to your post.
  • Most importantly tell YOUR story!

Remember to Keep the same name, profile, pic, imagery, and look across your social profiles

7) Understand your SEO(Search Engine Optimization) and use it.

8)Follow Analytics

  • If you decide not to buy a website name, you can use bitly.com(gives your website a shorten URL that you can customize) and bitly has their own analytics

9) Know your area’s influencers– These people hold attention and influence the decisions that your number one target audience makes. First, look at the social media profiles of those who fit your Audience Personas.  You’re looking at the people this person is following or connected with.  Connect on social media like LinkedIn and Twitter. It also includes following any blogs the people write or contribute to. Follow the blogs, comment on the articles and make yourself visible to the influencer.

10) Have Social Media Goals– Social Media Tactical Plan

  • SMART goals- Specific, Measurable, Attainable, Relevant, Timely
  • Have goals for each social media account
    1. Research shows that these are a good starting point for number of shares, likes or posts per day:
      • Facebook – 2 times per day
      • Twitter – 5 times per day
      • LinkedIn – 1 time per day
      • Google+ – 2 times per day
      • Pinterest – 5 times per day
      • Instagram – 1.5 times per day
  • Assess your current social media use and how it’s working
  • Plan how and which platforms you will revise and work with
  • Join, follow and get involved with influencers. Twitter lists are a good start.
    1. Twitter Lists- Once you have a Twitter account you can go to your settings, choose Lists>Create a List>Begin adding influencers to this list by both following them and then clicking on the Gear symbol next to Follow to add to your list
    2. Make sure your list only includes influencers, the rest of your Twitter can have friends but you need a place where you can learn and get ideas and that will be by scrolling through your list.
  • Track mentions and respond within 24 hours
  1. You can use a service called Mention.com for free on a trial basis and if you want to keep it you will pay $29 per month.
  2. You can use socialmention.com and search for free
  3. Talkwalker.com will email you when you keywords are mentioned
  4. Hootsuite.com will set up all of you social media.
  5. Here are 10 other free monitoring tools: https://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools/

 

Social Media Style Guide: You will also want to have a guide to keep things clear and common.

  1. Create a list of your social media accounts with links and make them consistent   Information, keywords and style
  2. Use your Audience Persona breakdown when choosing writing style- How do they speak, consume content, and behave on social? Does it differ from platform to platform? Your style guide should clearly define the people you want to reach and influence on social media.
  3. Cross-platform Publishing- Do you ever publish the same post to multiple social platforms? Or do you create specific posts for each one? If you do cross-post, have guidelines. For example: “When publishing a post to more than one platform, ensure that you don’t use any terminology that isn’t applicable to the other platform, such as Retweet or Share. Avoid tagging people in posts that will be published on multiple platforms, since usernames don’t always align from one to the other.”
  4. Hashtags- have a list of relevant hashtags to use in your posts.
  5. Giving Credit- When using someone else’s image, or sharing an article they wrote or discovered, how should you give that person credit? On Twitter, you might decide to use “h/t @username” (with “h/t” meaning “hat tip”) or simply mention that user name at some point in the Tweet. On Instagram, many people use the camera emoji (“ : @username”) to give credit to the  appropriate person. (Hootsuite makes this process really easy, by the way.)
  6. Shorten links-Shortening your links on social will not only free up more room for copy in your posts, it will also give you a measurable way to track the success of your efforts on social. Use bitly.com.
  7. Scheduling- Outline when you would schedule a post instead of publishing it in the moment. Is there a certain timeframe, or does it depend on the type of content being posted? Use. Hootsuite.com.

 

I hope this guide helps you to begin to create your personal brand.  This information will also help you to begin creating brand awareness for any company or organization with a few tweeks.

Check out more ideas and share some of your own at my website: MCATShare.com

References:

http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/

https://blog.hootsuite.com/social-media-style-guide/?utm_source=twitter&utm_medium=owned_social&utm_campaign=social_hootsuite&hootPostID=d2b89f5d21418d6fad06b9393e919813

https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/