SEO Lessons

SEO Lesson for and Google:

Finding good keywords:

  • First, search Google to find companies/organizations that have high rankings and have sites like yours
  • Also look at Google’s suggested searches below the rankings
  • Search to see what these companies are using as keywords
    • Go to and put the companies sites that you found into their search and find the keywords that make them successful…and use them!


Add meta tags to your site:

  • Title: Your page title is a Meta Tag. It is used as the headline of each page. The page title is not visible on your page but appears in the source code of the page, where it is visible to search engines.

Tips for writing your page title:

  • The title should be between 55-60 characters, spaces included.
  • Adding your business name to your title is a good idea.
  • If you have a physical location or locations, include your city/ state/ county/ suburb.
  • Local information helps Search Engines to direct local users, attracting more visits from local searches.
  • Try incorporating your most relevant search phrase into your title i.e. the word you think a client would type into a search engine to find your site.
  • Make sure your title is easy to read and attractive – a relevant and descriptive title is more likely to ‘convince’ users to click it in search results.
  • Use the pipe sign (|) to distinguish different parts in your title.

Title example: Hair by Allan | Hairstylist in La Verne, Los Angeles

  • A Page Title is important as it appears in the browser tab as well as Google search results.

Make sure to add titles that are unique and relevant to the content of the page.

  • To change a page’s title:
  1. ·  Click the Pages Menu from the top bar of the Editor.
  2. Click the relevant page.
  3. Click th e Show More icon.
  4. Click Page SEO.
  5. Enter the page title under What’s the page’s title on search engines?.
  6. Click Done.
  7. Do this for Each Page, be brief and descriptive as possible
  8. Click Publish at the top right of the Editor.


  • Page Description: The page description is a Meta Tag. It provides potential site visitors a summary of what your page is about. It is not visible on your site’s page, but appears below your title in search results

Tips for writing your page description:

  1. Description should not be less than 50 characters or exceed 160 characters (Google trims the description after 160 characters), spaces included.
  2. Your Description is an opportunity to advertise your site pages. It allows a user to understand what your pages are about before they are accessed.
  3. If possible, try to incorporate your relevant search phrases logically and organically, as part of a description relevant to the page content.
  4. Make sure to create a compelling description in order to entice users to click.
  • To change a page description:
  1. ·  Click the Pages Menu from the top bar of the Editor.
  2. Click the relevant page.
  3. Click the Show More icon .
  4. Click the Page SEO.
  5. Enter the page title under What’s the page about?.
  6. Click Done.
  7. Do this for Each Page, be unique in your description.
  8. Publish

3) Your site map: Every Wix site has an XML sitemap that assists in getting content recognized by search engines (and Google Analytics).

The sitemap is dynamically generated on our server and, therefore, is always up to date with any pages that you add or remove from your site.

You can view your sitemap by adding sitemap.xml to the end of your domain name.

Example: .

  1. Check out your sitemap….


Submit site map directly to Google: ·  You can submit your sitemap directly to Google via Google Search Console. This makes it easier for Google to crawl and categorize your site.

Here are directions for Google Search Console

  • Go to Google Search Concole, or add sitemap directly to google on

3)     Verify your website by following directions but go to Other to get the meta code with these directions: ·

4)     To add header codes:

  1. Access Site Settings from inside the Editor.
  2. Click the SEO
  3. Scroll down to More SEO Settings.
  4. Paste the header codes in the text box under Header Code – Meta Tags.

  • To submit your sitemap:
  1. Select your site on your Google Search Console home page.
  2. Click Crawl.
  3. Click Sitemaps.
  5. Type xml.
  6. Click Submit Sitemap