- Marital Status
- Income group
- Purchasing history
- Personal product preferences
- Preferred mode of communication?
- Internet access? Owns a computer? Etc.
- Primary leisure activities
- Preferences (e.g. reading preferences, movie preferences, brand preferences, pets, etc.)
- Favourite sources of information (e.g. which web sites, magazines, chat rooms, etc.)
- Turn-ons, turn-offs
- Etc., based on what you need to know to reach the audience meaningfully