Target Audience Personas

persona

Demographics:

  • Gender
  • Age
  • Marital Status
  • Children?
  • Ethnicity
  • Income group
  • Location
  • Purchasing history
  • Personal product preferences
  • Preferred mode of communication?
  • Internet access? Owns a computer? Etc.

Psychographics:

  • Hobbies
  • Primary leisure activities
  • Preferences (e.g. reading preferences, movie preferences, brand preferences, pets, etc.)
  • Favourite sources of information (e.g. which web sites, magazines, chat rooms, etc.)
  • Turn-ons, turn-offs
  • Etc., based on what you need to know to reach the audience meaningfully